Automating a Report
The Client: EMILY’s List
EMILY’s List raises money and helps elect pro-choice Democratic women to political office.
The Challenge: Quickly decide which ad campaigns are working
In 2016 EMILY’s List needed to work with their online advertising vendor to make quick decisions about which ads were effective and which needed to be cut.
The Solution: Automate nightly reports to track campaign effectiveness and ROI
We used our analytics knowledge and software development expertise to create a series of reports to track the immediate effectiveness of ads in driving viewer response as well as the long-term value from individuals who joined the list through those ads. These reports were generated nightly and forwarded to stakeholders at both EMILY’s List and their ads vendor, allowing for quick daily decision-making on advertising performance.